How to Apply Storytelling to Employer Branding

How to Apply Storytelling to Employer Branding Ever heard of the power of storytelling? Of course, you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? Well, then you wont want to miss this episode! Lauryn Sargent is a founder at Stories Incorporated, a company that is half story consultancy and half creative studio. She has been a co-creator of a company currently working with best-in-class and emerging employer brands like Dell. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: What role storytelling has in a recruitment and employer branding setting. What makes a good story in the context of employer and why candidates should always be able to see themselves in the role through that story. How to figure out what the specific topics should be for candidates. About some tactical  tips to help give candidates the insights they are looking for. What to do when employees leave the company and you have used those employees to tell stories about your business. How to calculate the return on investment of your storytelling efforts. What employer brands inspire Lauryn and why. Whats next for employer branding and why storytelling plays a huge part in the future of employer branding. Connect with Lauryn on Twitter.

Cover Letter With Salary Requirements Example - Algrim.co

Cover Letter With Salary Requirements Example - Algrim.co When a job listing asks you to submit your cover letter with salary requirements contained within the letter, you might be wondering why? Or how do you do that? As a job seeker, it’s important that you read this writeup and learn the professional way to include salary expectations within cover letters. Having salary requirements within the cover letter can save employers considerable time. Often, salary expectations are the deciding factor in what allows a company to hire or not hire a candidate. It might not have anything to do with the candidate, but the issue is that the budget allocated for the job title might be too low in accordance to what certain candidates are expecting. Asking early in the conversation, what salary expectations are, can save both the employer and job seeker a lot of difficulty by ensuring the fit of the person before interviews proceed. When to Include Salary Requirements with a Cover Letter Some job seekers feel it’s a great idea to include your salary as part of your cover letter even when the employer doesn’t ask for it. Don’t do that. You should only have salary expectations part of your cover letter when the employer asks. The employer often asks through the online job listing. A note will be provided asking for you to include your expected salary range in your application. If this is the case, the cover letter is a great place to do it. When You Might Get Asked About Salary If you haven’t been asked to include your salary expectations in your cover letter, know that you will be asked about your expected salary at some point in the conversation that you’ll be having with your employer. But an unprompted way in your cover letter is not the right way to address the situation. Your employer will ask you either during your prescreen phone call or after your interviews have been concluded. At which time you can provide them with your expected salary range. How to Know What Salary Range You Should Pick Before you propose a salary range, do research and understand what the national average salary is for the job title you’re applying for. Often, job seekers will pick a salary range they prefer. Using their own guide to list a number. That’s incorrect. You should never include a number as part of your salary expectations that is by preference. Use websites like PayScale and Salary.com and search for your job title. Once you find it, each of these sites will list you national average salaries that have been collected by the Bureau of Labor Statistics (BLS). This is a great way to choose a salary range that makes sense for you. In addition, use your previous salary range and add 5% to 10% to the number, providing yourself a raise. Never exceed 15% of your previous salary unless the position is a drastic change, as this could scare your future employer and show them that you don’t know what’s expected of the position (both in terms of compensation or duties). Cover Letter Tips When Including Salary Expectations When including salary expectations as part of your cover letter, keep some of these best practices in mind. Mention your flexibility. It’s always nice to explain that you’re flexible with salary compensation and would be interested in learning more about company benefits. Mention your knowledge of the U.S. national average. If you can, include the fact that you performed research and know what the national average salary range is for the job title you’re applying for. Don’t put your expected salary range in the contact information or header of your cover letter. Keep your expected salary range towards the bottom of your cover letter. Don’t put it in the footer. But don’t put it anywhere towards the top of the page. It could distract too much from the message of your cover letter. Cover Letter Example With Salary Requirements Ian Smith ian@smith.com 639-555-9984 Registered Nurse May 1st, 2013 Dear Mr. Johnson â€" I’m applying for the position of Registered Nurse because I’ve always had a passion for nursing ever since I was a young child. I broke my foot during a baseball practice. And there was a nurse as part of the hospital staff that was very calming to me going through this trauma. Ever since then, I’ve wanted to become a nurse. During my tenure as a previous Registered Nurse I was able to: Treat more than 10,000 patients in Q2 of 2012. Ensure the proper treatment of our patients and follow hospital protocol. Ensure that all hospital staff was well informed of the patients I was treating by taking my time with note-taking and ensuring that all record-keeping was immaculate. From your request for an expected salary, I have performed research based on the U.S. national average salary for this position and would expect somewhere in the $80,000 to $100,000 range. Though, I’m absolutely flexible with regard to salary and look forward to hearing more about your employee benefits. I look forward to interviewing with you. If there is any information that you’d like to see that I didn’t include in my application, please feel free to contact me and I will return that to you as soon as possible. Sincerely, Ian Smith

Holiday Parties Make An Impression To Help Your Career - Personal Branding Blog - Stand Out In Your Career

Holiday Parties Make An Impression To Help Your Career - Personal Branding Blog - Stand Out In Your Career Holiday parties may seem like a time to kick back and enjoy â€" and yet they also may be the best opportunities all winter to grow your network and add a little warmth to those who have helped you out, or may do so in the year ahead. After all there are plenty of holiday celebrations and fundraisers where you can build connections, whether it’s a group of neighbors at a cookie exchange, a professional association holiday happening or your company’s party or potluck. Every social event brings opportunities to connect â€" and those connections, carefully nurtured, could lead to career or other opportunities later on. You want to create a bond and build  trust, paving the way for further contact later, said Nancy Karas, a Five O’Clock Club senior career coach who also has worked as a human resources executive.   Here’s her advice on how to do that before and during the holiday parties: Seek out the stars and shakers. Take time ahead of the event to create a list of people with whom you’d like to connect. Try to get a list of attendees. Come up with at least four people â€" and then be glad if you get to spend time with half of them, she said. When you’re at your professional association party, maybe you want to meet the president or president elect of the organization. Look up the head of a committee you’d like to join, or someone who you’ve emailed often about industry news or the head of a division of your company where you’d like to work. Karas chooses people who are happy and confident, or   those who may be able to assist her in achieving her goals. Do some due diligence ahead of time.   Once you have targeted a handful of people, read up on each of them. Make note of what charities they support and what hobbies or sidelines they have. Find out about their personal interests as well as their professional path. “Find a common bond, a common denominator and use it to connect with that person,” she said. It could be a charity or children the same age or a shared passion for freshwater fishing. Prepare a two-minute pitch. Create a concise statement that focuses on who you are, what you’ve done â€" and what your career goals or aspirations are. Then, practice it so you sound polished and professional “so that you can do a good job presenting yourself in the way you want to be seen.” You may not use it at every event, but when someone important asks about you and your professional expertise, you are prepared to share your accomplishments and talk about yourself a bit. Consider how you could help.   Watch for opportunities to connect the executive with someone you know, or with a cause that may appeal to them. Or see if you could network on their behalf or send them an article you just read about a country the executive will visit with her family over spring break. “Everybody needs something in business and in life,” said Karas. Come in projecting confidence, professionalism and warmth. You want to be seen as cordial and smart, not overly pushy. Do not   pitch yourself for a job opening or pass out resumes or brochures for your consulting company. If you want to give the person your business card, wait until the end of the conversation when you’re moving on to hand it over, so it feels more like a farewell and hope we can connect again gesture.  â€œThe goal is to build a relationship and open the door now,” said Karas. “Make that connection; have a really meaningful conversation.” “If you look like you’re on a mission to network, you’ve also scared people away,   she said. “It’s a holiday party â€" come on festive, relaxed, warm and happy.” She suggests you limit conversations that are unproductive and avoid drinking anything alcoholic. Pick up a sparkling water with lemon instead. That way you are the person who makes a positive impression, not the one people are gossiping about the day after the party. Author: Vickie Elmer regularly contributes articles on careers and small business to the Washington Post. She has collected a slew of journalism awards, large and small. Her career and workplace articles also have appeared in Fortune, Parents, Kiplinger’s Personal Finance, the Financial Times, the Chicago Tribune, Newsday and many more. She has been called “dazzling,” “incredibly competitive” “creative” and “prolific and feisty” by those who work with her. Elmer is the mother of three children and the co-owner of Mity Nice, a start-up that employs teens to sell Italian ice and sweet treats from a shiny silver cart in Ann Arbor, Mich. An active volunteer, she encourages kindness and creativity and embracing change, and she blogs and tweets under the moniker WorkingKind.

How to Improve Your Recruitment Power on Pinterest

How to Improve Your Recruitment Power on Pinterest Pinterest turns three this month, and oh baby, has it come a long way from its humble beginnings as just a virtual pinboard! Some fast facts: An increased number of men use the site 32% men to 68% women as opposed to 92% women initially. More traffic than LinkedIn and Google+ combined per month. Free to use (and no longer invite-only!) By now you know the basics of how to pin pictures and create your boards, but in the past couple of years the site’s capabilities â€" and your options â€" have expanded, including a newly-revealed platform for businesses. Heres how you can use the sites new functionalities to effectively attract talent. Pinterest Analytics With the rolling out of web analytics for businesses this week, you’ll now be able to monitor visits and user engagement. We know the basic user breakdown of Pinterest â€" the average number of male and female users, the average age and so on â€" but with the newly-released analytics feature, you’ll get a sense of who is engaging with your board. You can use analytics to see how many users are clicking on your board, which content is receiving the most clicks and who is repinning your content. You can fine tune your pinning activity once you hone in on which area is receiving the most focus. This feature makes Pinterest an excellent site for recruiters as they can see which posts are most viewed and there is no doubt that we will see more recruiters on Pinterest in the close future. Multimedia Functionality Users have been able to pin YouTube videos since August of 2011, and Vimeo integration was introduced the following year. Posting video is a great way to interact with jobseekers, especially if the position or company is within the multimedia industries. Because Pinterest doesn’t offer an opportunity to directly connect with other users, multimedia is the best way to interact directly with people visiting your board. In addition to pinning content to fill a specific position or promote career opportunities, you may consider promoting your company culture/awareness in the public eye. If the company has a stellar sustainability policy or diversity initiative, why not make it shine using video? It shouldnt be very difficult for a standard recruitment company to record a video, using just existing staff, or if you didnt fancy that perhaps an actor, and pin it. Unlike LinkedIn, which offers a standardized presentation of a candidate’s work experience, Pinterest draws a more creative crowd. With sites like CeeVee and Jobspice brightening up resumes, an increasing number of candidates are opting for inforgraphic and visually enticing CVs. And where better to showcase them than on a picture-sharing site? And with the rise of multimedia on Pinterest, stumbling across a video resume or two isn’t unlikely, either. Jobseekers started using video clips to market themselves years ago with the birth of Youtube and now its time for recruiters to use this great tool to attract the most talented staff. Sheer Reach The site has evolved from being a place to share the latest recipes or newest fashions into the third most popular social network â€" and the fastest growing. comScore reported 11.7 million unique U.S. visitors in January 2012. By February 2013, it had 48.7 million. Amongst this vast user base are ample job candidates accessible to recruiters who know how to look â€" and who to look for. But take advantage of the fact that Pinterest still is a community in which users like to post pretty pictures of recipes, or travel, DIY projects, hair styles and whatever else is hot right now. When in Rome! Pinning things like stylish work outfits or offices in exotic locations will speak to a broad audience. Link the pin to your board, and you’ve inadvertently snagged a passive candidate browsing fashion posts. The removal of the invite-only feature has opened up the scope of who’s using Pinterest, as has the ease of creating an account. Users can sign on straight with a Facebook or Twitter a ccount, which allows them to share their favourite content (read: yours) with an even wider base of users. Its all on our hands as to how best to use Pinterest. We cant really ignore this very powerful social giant of the web. The opportunity to reach thousands of people in a short space of time is excellent and the best bit is: its completely free to use Pinterest. Go create your business account if you havent done it yet! Author: Huseyin Durak is the founder of Learnist.org. He has worked as a Recruitment Consultant for recruitment agencies and online job sites now his online organisation (Learnist.org) is serving around 250,000 job seekers a month.

How to Be Successful in Life Without Hurting Others - CareerMetis.com

How to Be Successful in Life Without Hurting Others There are two ways to be successful at every stage of your life.The first approach is suppressing everyone else forcefully so that you are the last one standing and hence, you are the winner.evalThe second approach is giving your best shot and letting others give their best shot too and if yours is better than them, you become the winner naturally.In every competition of life, both the ways are available but most of the people willingly choose the first approach because it seems easier to them.The Reasons For Killing CompetitionThe people who take the first approach do not have enough self-confidence in their abilities. They do not possess the mentality to work together and come out the best out of the lot naturally. They think that if they let the competitors thrive, they themselves can never be successful.Such people are habituated to becoming successful like that and they continue to do so throughout their lives and inspire others to do the same.As a matter of fact, such people ar e highly jealous if their competitors achieve the goals they wanted to achieve. They try to kill the competition by any means necessary to be successful.The means can be mentally hurting the competitors through various sources so that they fail to give their best shots. It can also be by playing politics in the circle they are in so that they get pulled down forcefully and the person playing the politics can shine.A Better ApproachThere is nothing as satisfying as being successful in a collaborative way. As surprising as it may sound to many, success can be achieved in collaboration with everyone else and on the basis of trust and a strong relationship. That is how various startups become successful with collaborative teamwork.evalThat is exactly how major bands around the world achieve fame. In every field of work, most of the successful and renowned personalities have achieved their goals with the collaboration with everyone else without any intention of hurting others and bringin g someone down by backbiting and playing politics.When you listen to their stories of success, you will find them thanking so many people of their professions who helped them to reach the pinnacle of success and without them, they could have never achieved their goals so fast and conveniently.Success Is Not A CompetitionStarting from our school days, we get into the mentality that we have to beat everyone else to be the topper. We are never taught that it is not about beating others but performing your best so that you can outshine others naturally.As a matter of fact, students can actually help each other to convert their weaknesses into strengths. But out of reserved mentality and sheer jealousy, they will be ready to do more harm than good to help others succeed in their paths.evalIt is always good to see everyone succeeding in life just like you rather than seeing others fail due to you not helping them or pulling them down and you are the only one shining. It is like playing a game of football where your goal is a cumulative effort of all the players in the pitch.Even though your name will be on the score sheet for giving the goal as a striker, you will be happier to share the joy with your team players who performed their roles perfectly and contributed equally.While giving a competitive exam like an entrance test, you do not think of beating others in the exam hall but you focus on giving your best so that your marks are as high as it can get. All the efforts that you put in pulling others down by various means do not really matter when the final days arrive.Success Can Be Based On Trust And Relationship In Real LifeWhen you go to an office as a worker, you can succeed to some extent by backbiting and playing politics to get a promotion before others who are more capable than you.But in the long run, it is not going to help you if you waste your efforts in pulling others down while they are focusing on enhancing their performance.Sure you can move up so me steps but eventually, you will fail when others will move up consistently based on their merits pushing you into obscurity naturally.As a matter of fact, in the professional life, everything is based on performance and teamwork. If the team does well, the team members get the appreciation.For a team to perform at its best, there must be a friendly relationship among the team members. There must be enough trust among the members so that one can rely on the other and get help whenever required. This will ensure that every member can focus on their own performance rather than getting distracted by things going on at their back.If you are the one who is jealous of others succeeding in their field, you will not want to help them even when you can. When that team member understands that, he will lose the trust in you and the performance of that person as well as the team will suffer.evalSimilarly, if you are jealous of your team members’ performance, you will start playing politics t o pull him down. When the team suffers, the responsibility goes to the entire team and nothing will come out of your jealousy.Instead, if you had helped your team members and let them performance without any distraction, the team performance would have been great and individual performance will have got noticed for a better future scope.Always work on building a strong and trusted relationship with the team members as well as your competitors so that you can help each other out in your journey to your goals. This will help in the long run and boost you to a new height of success faster and conveniently than you imagined.Conflicts Can Build A Better RelationshipWhile working in a collaborative way, there will be conflicts of opinions. Conflicts should not be seen as the end of a relationship between two members but as an opportunity to build a stronger relationship. Conflict is a natural element and if you suppress it for long, it will lead to something bigger and more conflicts.Ther efore, you should always let conflicts happen rather than letting negative things to build up mentally and creating distance from a person who is likely to be conflicting with you.evalWhen you let out the conflict, only the positivity stays and if both the persons having the conflict is matured enough and they value their relationship and trust each other naturally, they will go for conflict resolution naturally and their relationship will grow and become stronger.This is true for personal as well as professional life and once your relationship grows in both the field, success will be easier and faster. It is time to change your reserved mentality that success can be achieved only by beating others.It is time to realize that competition is only a metal thing, but in reality, greater success can be achieved only through a collaboration of trust and strong relationship with everyone in and around your path.

10 reasons why constant complaining is so toxic at work - The Chief Happiness Officer Blog

10 reasons why constant complaining is so toxic at work - The Chief Happiness Officer Blog Back when I was still working in the tech industry (I was a software developer for a small consulting company in my second job out of university) I had a boss that was shall we say unpopular. My co-workers and I hated his guts and we complained ceaselessly about him. It got to the point where we couldnt start a meeting, have lunch in the cafeteria, or even go out for a beer without spending half an hour complaining about him. We whined about his attitude, his stupidity, his meddling, his spinelessness hell, even his dress sense came under fire. But then again, he is the only manager who has ever interviewed me wearing a narrow 80s style purple, fake-leather tie. But did we ever tell him? Nooooooo! While we were bitching and moaning to ourselves, he blithely went on as usual because no one ever complained to him. Which mightve made sense when you think about it Looking back, Im not sure that complaining to him would have worked I think he was incorrigible but one thing is for damn sure: Our moaning about it did not improve things one little bit. That kind of chronic complaining in the workplace, justified or not, leads to no good. In fact, in can be downright toxic and can help make a department or even a whole company a terrible place to work. Heres why constant complaining is so bad: 1: It makes things look worse than they are When people complain, they focus only on whats wrong. Things may be mostly fine in the company, but complainers only talk about the problems, annoyances and peeves they perceive. If things in a company are 80% good and 20% bad and you spend most of your time thinking and talking about the bad 20% the situation will look a lot worse than it really is. 2: It becomes a habit The more you complain, the easier it gets. In the end, everything is bad, every situation is a problem, every co-worker is a jerk and nothing is good. The more you focus on the negative, the harder it gets to switch into a positive mindset. 3: You get what you focus on According to Wikipedia, Confirmation bias is: a tendency to search for or interpret new information in a way that confirms ones preconceptions and avoid information and interpretations which contradict prior beliefs. In other words, what you already believe influences your perception of everything around you. Thats why constant complaining makes you see everything in a negative light, because your subconscious mind tries to make new observation fit with what you already know. 4: It leads to onedownmanship A complaining session might go something like this: The other day, my boss came in 5 minutes before I was leaving and asked me to finish two huge projects for him. I had to stay two hours and missed my football game. Yeah, well my boss told me to work this weekend AND the next. Hah, thats nothing! My boss This type of interaction rewards the person with the worst story who can complain the loudest. Not healthy! 5: It makes people despondent Not only does constant complaining make you see the workplace as worse than it really is, but because youre constantly hearing stories of how bad things are and how theyre constantly getting worse it also destroys all hope that things can get better. This of course makes people less likely to take action to improve their situation, because everybody knows its doomed to fail anyway. 6: It kills innovation Because the situations looks so hopeless, people become less creative and innovative. Whats the point of coming up with ideas and implementing them its never going to work anyway. Also, chronic complainers are the first to shoot down any new idea. 7: It favors negative people The way to get status among complainers is to be the most negative. To be the one who sees everything in the most negative light. Any attempt to be positive or cheerful will be shot down and optimists will be accused of being Pollyanna, naive and unrealistic. 8: It promotes bad relationships People who complain together unite against the world and can create strong internal relationships based on this. But these relationships are based mostly on negative experiences. Thats not healthy. It also means that you can only continue to be a part of the group if you can continue to complain, miring you even deeper in a complaint mindset. 9: It creates cliques Being positive, optimistic and appreciative makes you more open towards other people no matter who they are. It becomes easy to connect to co-workers in other departments, projects or divisions. Complaining, on the other hand, makes people gather in cliques with their fellow complainers where they can be critical and suspicious of everybody else. 10: Pessimism is bad for you Research in positive psychology has shown that people who see the world in a positive light have a long list of advantages, including: They live longer Theyre healthier They have more friends and better social lives They enjoy life more Theyre more successful at work We sometimes think that pessimists and complainers have the edge because they see problems sooner but the truth is that optimists not only lead better lives, theyre also more successful because they believe that what theyre doing is going to work. The upshot Constant complaining in the workplace is toxic. It can drain the happiness, motivation, creativity and fun from a whole company. Wherever its going on it must be addressed and handled properly. Im NOT saying that we should never complain at work quite the contrary. If you see a problem in your workplace, complain to whoever can do something about it. What we should avoid at all costs, is constant bitching and moaning, where were always complaining about the same things, to the same people, in the same way, day in and day out. So what can we do about it? Well first of all, each of us can learn to complain constructively. This means learning to complain in a way that leads to the problem being fixed rather than to more complaining. Heres my post on how you can How to complain constructively. Secondly, we can learn to deal with the chronic complainers we meet at work. Unfortunately, our traditional strategies like trying to cheer them up or suggesting solutions for their problems dont work because complainers arent looking for encouragement or solutions. Heres my post on how to deal with chronic complainers. Finally, you can train your own ability to be positive. Just like complaining can become a habit, so can being appreciative, optimistic and grateful. You could declare today a positive day, you could take a few minutes at the end of every work day to write down five good experiences from that day or you could praise a co-worker. Try it and let me know how it goes! Your take But what do you think? Do you know any chronic complainers at work? What is their impact? How do you complain, when you see a problem? Please write a comment, Id really like to know! Related Here are some related posts about workplace complaining: Want more effective meetings? Start them with something positive. A real-life story on how being positive helps at work Go complain. Right now! Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. 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Basic Steps To Writing A Good Rosa Nurse Resume

Basic Steps To Writing A Good Rosa Nurse ResumeIf you are considering a career in nursing, then it is a must that you learn the basics of Rosa nurse resume writing. Of course you cannot just sit down and have a heart to heart discussion about what you want out of your future career; but rather you need to know what to expect, especially if you do not have a lot of experience. With a good resume you are better equipped to find a job, so you do not want to take chances with your future.To begin with, when writing your resume, you have to consider how you would explain your skills and expertise. For example, you can write a short summary of your certification, so that the employer could have a quick reference. While not mandatory, you can also include a link to your resume on your website. This will also help you in the search engines.In addition, a great tip for those looking for jobs is to mention your qualifications as well as experience. You can get a job without extensive experienc e but to get the chance to work, you have to put a certain amount of effort into finding a job. The best way to do this is to say something like 'I am qualified for this position, as I have experience in this field.' Your resume is only as good as the information that is provided on it.On top of that, you have to look for jobs, as it is always best to work during the days that are convenient for you. Otherwise, you will waste precious time.Next, you need to look at what you want from a resume. It should give you a concise description of your experience and expertise, as well as a clear description of your duties and responsibilities. Even though it is important to be concise, there is also another important factor: making sure that you are short and sweet, so that you do not offend the employer.Along with writing your resume, you should also make use of online resources. Do not forget that all resumes are required to be uploaded onto the web. Make sure that you can easily access the internet and keep up with the latest job openings.Another important factor is to have some sort of expertise; whether you are a licensed practical nurse, you have to have an essential set of skills that can be utilized in a hospital environment. You need to know how to treat patients and also the correct medication in treating their diseases.Finally, having a solid knowledge of the subject is the final touch. You can also discuss a lot of information with the employer, so that you will be able to discuss any questions that they may have. If you are able to answer their queries and provide them with the necessary details, then you have a chance to get hired.